Real results, with the data behind them
Four clients, four different problems. Each story shows where the site started, what I did, and what changed, measured in Google Search Console, Semrush and live Google results.
From page two to the Google Maps top 3, and 621 AI mentions
The starting point
A local optometry practice with good reviews but limited search visibility: an average position of 17.4, meaning most of its searches sat on page two.
What I did
- Built the strategy first: brand persona, patient segments and a competitive analysis of the local optometry market
- Keyword research across 100+ terms and 4 local competitors, with map-grid rank tracking
- Optimized 20 existing pages and articles, including the site’s top-traffic guide
- Planned 40+ new articles for local and parent searches
- Wrote 30 Google Business Profile posts in the practice’s voice
The results
- Organic clicks 29.9K → 71.7K (+140%); impressions 2.86M → 9.35M (+227%)
- Average position improved from 17.4 to 8, while impressions tripled
- #2 and #3 in the Google Maps pack for “fort collins eye doctor” and “eye care fort collins”
- 621 AI mentions across AI Overviews, AI Mode, ChatGPT and Gemini, with 138 pages cited
- 15.4K organic keywords and 29% traffic share of its niche, with zero paid ads
Data: Google Search Console and Semrush, February 2026.
Indexing fixed, and 8,140 appearances in Google’s AI answers
The starting point
Google was dropping pages every week (485 indexed and falling), the site had two competing homepages, and payment and internal pages were showing up in search.
What I did
- Fixed the duplicate homepage and removed 20 payment and internal pages from search
- Restructured the blog so Google could reach all ~580 articles
- Rebuilt all 8 city pages with local content, FAQs and reviews
- Rebuilt the money pages: dryer vent, furnace cleaning, furnace inspection
- Rewrote titles and meta descriptions across pricing, estimate and service pages
- Compressed and converted about 1,100 images to WebP
The results
- Indexed pages reversed from 485 and falling to 509+ and climbing
- 8,140 impressions inside Google’s AI Overviews and AI Mode in three months, rising from about 50 to about 280 a day
- “dryer vent cleaning” moved from position 14 to 9; “duct cleaning stoney creek” from 19 to 12
Data: Google Search Console, August–September 2026. The AI report shows impressions, not clicks.
#1 in Google’s local pack across Canada, and cited in AI Overviews
The starting point
A long-term account, about 18 months. The goal: keep growing non-branded demand, and protect what the site had already earned.
What I did
- Keyword research, content plans and a steady stream of guides for buyers
- Technical and on-page audits, schema and CTR improvements
- A deep technical audit that found the site silently losing about 12% of its clicks: 47 renamed blog URLs were redirecting to the homepage. I quantified the loss per URL and delivered a confidence-scored redirect map to fix all 47 in one sitting.
The results
- #1 in the local pack, Canada-wide, for “hvac company” and “hvac companies near me”
- 6,989 ranking keywords, 720 of them at position #1
- 413 keywords where the site appears in Google AI Overviews, and cited as a source for “best furnace brands”
- 89.9% of clicks from non-branded searches
- Organic traffic worth about $112,000 a month in Google Ads equivalent, with zero paid spend
Data: Semrush (Canada) and Google Search Console, August 2026.
The problem three audits missed
The starting point
The site had already been through three SEO audits. The real cause was invisible in normal reports: 35 revenue pages, 44% of the site, served broken HTML with duplicate head, title and canonical tags, so Google couldn’t read them properly.
What I did
- Fixed and verified all 35 broken pages
- Resolved 38 Search Console 404s with 24 redirects, and fixed 30 broken internal links
- Deployed full structured data: LocalBusiness, Service, FAQ and Article
- Rewrote 27 titles and meta descriptions, and added 65+ internal links
- Optimized 22 articles for AI answers and merged 11 thin posts
The results
- 71 pages went from zero impressions to visible in Google
- Non-branded commercial impressions up 321%
- 133 new searches the site had never appeared for
Data: Google Search Console, August 2026.
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